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Mobile applications usually help users by link them to Internet services more commonly accessed on notebook computers or desktop, or help them by making it easier to use the Internet on their portable devices. Mobile apps may be a mobile-based instant messaging, Gmail or Yahoo mail for mobile, game apps, and many other applications. A mobile-optimized website is a website that is destined to be viewed using a mobile browser on the versatile display sizes of iPhones, iPad, phones, tablets, and other mobile devices. Mobile websites are typically easy versions of a standard website that provide a better mobile user experience through faster page loads, improved usability, and sometimes reorganization of content to bring mobile-specific features to the forefront of the experience.

How to Decide: Mobile Apps vs. Mobile Websites

Every mobile project presents unique challenges and contemplation, but regardless of your set of condition, deciding whether to create a mobile app or a mobile website does not have to be difficult.

1. Business Considerations

Explain the purpose of your application and place all of your business and marketing considerations. After that determine the solution that will best address those needs now and into the future.

a. Purpose and goals
b. Audience
c. User experience
d. Budget

2. Development Considerations

As now you have already thought through the business case for developing your mobile application, it’s time to start thinking about development to determine what makes the most sense for your situation.

a. Ease and speed of implementation
b. Audience reach
c. Performance considerations
d. Updates and maintenance
e. Search engine optimization
f. Evolving web technologies
g. Data connectivity and offline use
h. Paid vs. free

According to Flurry

Time spent on a mobile device by the average US consumer in March of 2013 is 2 hrs and 38 minutes per day has risen to 2 hrs and 42 minutes per day in March of 2014. Apps continued to cement their lead and commanded 86% of the average US mobile consumer’s time. Time spent on the mobile web continued to decline and averaged just 14% of the US mobile consumer’s time or 22 minutes per day. Data tells a clear story that apps, which were considered a mere craze a few years back, are completely dominating all the handheld device, and the browser has become a single application swimming in an ocean of apps.

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