The Experience economy requires that business should creatively orchestrate memorable events for their customers and those experiences and memories they instilled, would eventually become the product and the brand.
Flexibility comes from software platforms that allow multiple applications to work with the same data, as well as supporting functions like integration capabilities, workflow, analytics, journey mapping, and content management. Most importantly, these systems built by smartData support code generation that easily knits all the components together with a differentiated UI giving a seamless user experience without being trapped into multiple isolated data silos. These information silos are reconfigured and built as a single organized system where information can quickly flow across the enterprise