It is a wellness platform focused initially on women’s health. The app aims to empower users with personalized, science-backed health insights by integrating a wide range of data sources, including wearable devices, lab test results, menstrual cycle tracking, sleep quality, nutrition, hydration, activity levels, and mood. Unlike fragmented health apps, It unifies these data points into a single intelligent system that identifies patterns and delivers actionable recommendations. It offers real-time wellness scores, long-term health plans, and condition-specific suggestions for issues such as PCOS, hormonal imbalances, and menopause.

myDNA empowers individuals to make informed health, wellness, and medication decisions through genetic insights. Their accredited labs in Melbourne and Houston generate clinically actionable DNA reports—covering pharmacogenomics, nutrigenomics, carrier status, disease susceptibility, and more.

The project aims to develop a web-based dynamic survey platform designed to capture consumer lifestyle preferences and habits. The survey will consist of four sections with approximately 20 questions and will incorporate conditional logic, ensuring that questions adapt based on user responses. If a respondent selects "yes" to a specific question, additional relevant questions will follow, while a "no" response will allow them to proceed to the next section. The survey should be easily accessible via email invitations or be completed directly by operators, ensuring flexibility in data collection.

The system should support data retrieval, reporting, and potential integration with marketing automation tools, making it a scalable and user-friendly solution for consumer engagement.