smartData portfolio projects

Restaurants frequently lose revenue due to missed inbound calls during peak hours, staff shortages, and after-business hours, resulting in lost food orders, missed reservations, inconsistent customer experiences, and increased operational burden on restaurant staff. Traditional phone-based ordering and reservation processes also rely heavily on manual interactions, making them prone to human errors, inaccurate order capture, and fragmented coordination between restaurant staff, POS systems, and reservation platforms.

smartData developed Junabell.ai, a multi-tenant SaaS AI voice agent platform that serves as the primary point of contact for restaurant customer interactions. The platform autonomously answers inbound calls, identifies customer intent, manages pickup and delivery orders, books table reservations, and optionally delivers restaurant menus and confirmations via SMS. It integrates seamlessly with Toast POS for food ordering and OpenTable for reservation management while providing restaurant owners with a self-service portal to configure menus, business rules, operating hours, AI voice settings, and branch-specific preferences.

The solution also includes a centralized Internal Operations Console for monitoring AI performance, troubleshooting failed interactions, and supporting restaurant onboarding, along with comprehensive reporting for inbound call activity, order volumes, reservation metrics, and branch-level operational performance. As a result, Junabell.ai helps restaurants improve customer responsiveness, reduce missed revenue opportunities, enhance order accuracy, streamline restaurant operations, and deliver a consistent customer experience across multiple brands and locations.

Features:

• AI Voice Receptionist:  Automatically answers inbound calls and handles customer conversations naturally without human intervention.
• Pickup Order Automation:  Captures food orders, validates menu selections, confirms customer details, and submits orders directly to Toast POS.
• Delivery Order Management:  Collects delivery information, validates delivery eligibility, and processes delivery orders based on restaurant policies.
• Table Reservation Automation:  Checks live availability through OpenTable, books reservations, and provides instant confirmation via voice and optional SMS.
• Multi-Tenant SaaS Platform:  Supports multiple restaurant brands and branches with secure tenant isolation and centralized management.
• Restaurant Owner Portal:  Self-service portal for managing subscriptions, branches, business hours, menus, AI configuration, and integrations.
• AI Conversation Management:  Understands customer intent, handles FAQs, collects required information, and performs verbal confirmation before submission.
• POS & Reservation Integrations:  Native integration with Toast POS and OpenTable for automated order and reservation processing.
• SMS Engagement:  Sends menus, confirmations, and customer communications through one-tap SMS when enabled.
• Operational Dashboard & Reporting:  Provides visibility into call volumes, order performance, reservation metrics, AI effectiveness, and restaurant operations.
• Business Rules Engine:  Configures ordering policies, allergy handling, service availability, holidays, delivery rules, and restaurant-specific workflows.
• Fallback & Escalation Management:  Handles incomplete interactions through configurable escalation paths and POS-ready ticket generation when direct integrations are unavailable.
   

Individuals seeking holistic wellness often rely on multiple applications for meditation, journaling, astrology, wellness shopping, and expert guidance, resulting in fragmented experiences and limited personalization. The client envisioned a single intelligent platform that could deliver personalized wellness recommendations while integrating multiple wellness services into one ecosystem.

smartData developed SoulPath, an AI-powered wellness platform that combines personalized daily insights, mood tracking, meditation, guided rituals, journaling, expert consultations, wellness courses, and an integrated Soul Store. The platform leverages AI-powered Aura Detection and Floor Plan Vastu Analysis to generate personalized recommendations, helping users make informed wellness decisions. It also offers subscription plans, progress tracking, notifications, and a comprehensive admin portal to efficiently manage users, content, products, and platform operations.

The solution delivers a unified digital wellness experience, improves user engagement through AI-driven personalization, creates multiple revenue opportunities, and provides a scalable foundation for future wellness innovations and intelligent care experiences.

Features:

• AI-Powered Wellness Insights: Personalized daily guidance, mood tracking, and wellness recommendations based on user preferences and wellness activities.
• AI Wellness Analysis: Aura Detection and Floor Plan Vastu Analysis that generate personalized wellness recommendations and actionable insights.
• Integrated Soul Store: Personalized wellness marketplace offering products recommended according to each user's wellness journey and AI-generated insights.
• Expert Consultations & Wellness Learning: Book expert sessions, access wellness courses, and participate in guided meditation and self-improvement programs from a single platform.
• Subscription & Progress Tracking: Subscription-based wellness plans with personalized dashboards, notifications, habit tracking, and progress monitoring.

ChatRx is an innovative telemedicine platform designed to provide fast, accessible, and affordable healthcare for 39 common infections. By combining an AI-driven symptom assessment chatbot with asynchronous doctor reviews, ChatRx eliminates wait times and the need for scheduling appointments. The platform consists of three core components: a responsive patient-facing frontend for symptom collection and payments, a comprehensive Admin portal for doctors to review cases and issue prescriptions, and a secure Node.js backend. Integrating seamlessly with Stripe and PayPal for billing and DoseSpot for compliant e-prescribing, the solution streamlines the entire patient journey. Strict security measures like , comprehensive audit trails, ensure complete HIPAA compliance and patient data privacy.

Features:

• AI-Powered Chat Assessment: Interactive symptom collection chatbot for rapid and accurate patient onboarding.
• E-Prescription Integration: Deep integration with DoseSpot for secure, compliant medication prescribing directly from the admin portal.
• B2B Employer Program: Automated billing and provisioning system allowing employers to offer ChatRx services to their employees.
• Dependent Care Management: Empowers primary account holders to manage care, consent, and prescriptions for minors and adult dependents.
• Affiliate & Campaign Engine: Comprehensive user-capturing system with integrated tracking, commission calculation, and payout management.

Healthcare organizations managing multiple clinics struggled with fragmented operations—appointment scheduling, patient communication, and consultation documentation were spread across disconnected tools, while doctors lost valuable patient-facing time to manual note-taking. Smaller clinics lacked affordable access to enterprise-grade management software, and reaching patients without smartphones or stable internet remained a persistent gap.

smartData engineered a subscription-based, multi-tenant SaaS platform that enables healthcare organizations to onboard and manage multiple clinics, doctors, and patients from a single solution. The platform unifies appointment scheduling for both in-person and video consultations, secure one-to-one patient-clinic chat, multi-patient broadcast messaging, and SMS integration for users with limited connectivity. At its core, an AI-powered transcription engine captures doctor-patient conversations in real time and generates structured consultation records automatically.

The result is a scalable healthcare management ecosystem that reduces administrative overhead, improves documentation accuracy, strengthens patient engagement across communication channels, and gives clinics of all sizes flexible, pay-as-you-grow access to modern care infrastructure.

Features:

• Integrated Patient Communication: Secure one-to-one chat, multi-patient broadcast messaging, and SMS delivery for low-connectivity users.
• AI Real-Time Consultation Transcription: Live transcription of doctor-patient conversations into structured, searchable consultation records.
• Unified Appointment Scheduling: Centralized booking for face-to-face and video consultations with doctor availability.
• Video Consultation Suite: In-platform video calling for remote doctor-patient visits without third-party tools.
• Multi-Tenant SaaS Architecture: Subscription-based platform supporting multiple organizations, clinics, doctors, and patients from a single deployment.

PayDwell is a property management platform built for the Canadian rental market to simplify property management for landlords while providing tenants with a seamless rental experience. The platform includes dedicated Landlord, Tenant, and Admin portals, enabling users to manage properties, tenants, leases, rent payments, and communications from a single application.

Landlords can generate lease agreements, collect rent through Stripe and Plaid, send documents for e-signature via DocuSign, serve province-specific legal notices, and stay compliant with Canadian rental regulations using an AI-powered compliance assistant. Tenants can securely view leases, make online payments, submit manual payment proofs, and communicate with landlords in real time.

By automating rental workflows and centralizing property management, PayDwell reduces administrative effort, improves transparency, and helps landlords manage their rental operations more efficiently.

Features:

• Property & Tenant Management: Manage properties, units, tenants, and occupancy from a centralized dashboard.
• Lease Lifecycle Automation: Create, upload, edit, digitally sign, and manage lease agreements with automated PDF generation.
• Integrated Rent Collection: Accept online rent payments through Stripe and Plaid, with support for manual payment verification.
• Legal Notices & Compliance: Generate province-specific legal notices and access AI-powered Canadian rental law guidance.
• Real-Time Communication: Built-in chat and notifications keep landlords and tenants connected throughout the rental lifecycle.

Freelancers and small businesses often struggle with manual invoicing, fragmented tax compliance, and delayed payment collection, resulting in administrative overhead and slower cash flow. Invoice Smooth required a unified platform that simplified billing across web and mobile devices while supporting multiple countries and payment methods. smartData developed Invoice Smooth as an AI-powered SaaS platform that enables users to generate invoices, estimates, and credit notes through voice or text in under 20 seconds. The solution includes automated regional tax management, customizable invoice templates with AI-generated branding, recurring billing, AI-powered expense receipt scanning, integrated Stripe and PayPal payments, business analytics, and an intelligent AI assistant. By the completion of Milestone 3, the platform delivered a scalable end-to-end invoicing solution that significantly reduced invoice creation time, improved tax compliance, and accelerated payment collection.

Features:

• AI Voice & Text Document Generator: Generate invoices, estimates, and credit notes from natural language voice or text inputs within seconds.
• Global Tax & Multi-Currency Engine: Automatically applies country-specific tax rules, currencies, and compliance requirements.
• Online Payment Integration: Enables secure customer payments through Stripe and PayPal with real-time invoice tracking.
• Automated Recurring Billing: Schedule recurring invoices with automated reminders, recurring payments, and reusable invoice details.
• AI Receipt Expense Scanner: Extract expense information from uploaded receipts using AI-powered OCR with manual review before saving.

Mental health professionals often rely on phone calls, emails, and personal contacts to refer patients, resulting in fragmented communication and limited referral visibility. CollectiveCare required a secure platform where therapists could build trusted professional networks, exchange referrals, verify credentials, and collaborate effectively. smartData developed CollectiveCare as a members-only networking platform that enables therapists to send and track referrals, create warm introductions, manage professional collections, and participate in specialized community forums. The platform includes public and private provider directories, AI-assisted profile onboarding, comprehensive administrative governance, and analytics for platform activity. Designed for a live user base with evolving requirements, the solution supports continuous enhancement while maintaining platform stability. The result is a secure, scalable referral ecosystem that improves collaboration, streamlines therapist onboarding, and delivers faster, traceable patient referrals.

Features:

• Referrals & Warm Introductions: Send, track, and manage patient referrals while connecting providers through trusted introductions.
• Public & Private Provider Directories: Search verified therapists through public listings and private professional networks.
• License Verification & Collections: Verify provider credentials and organize professional contacts into custom collections.
• Community Forums: Participate in dedicated ISO, Clinical Support, and Business discussion forums for peer collaboration.
• Admin Governance & AI Onboarding: Manage provider approvals, monitor platform activity, and accelerate onboarding through AI-assisted profile imports.

Active traders often struggle to identify high-momentum market opportunities in real time while maintaining the emotional discipline required for consistent trading performance. CalmTrade required a scalable platform capable of delivering instant market insights while correlating trading behavior with emotional and biometric data. smartData developed CalmTrade using the MERN stack, Redis, BullMQ, and Socket.IO to power a real-time breakout scanner that processes live market data and publishes a ranked Top-20 breakout board every second. The platform integrates brokerage accounts through SnapTrade and Webull, automates subscription management using Stripe, and provides behavioral analytics through emotional tagging and Calm Score insights. Supported by an administrative dashboard and comprehensive audit logging, the solution delivers sub-second market intelligence through a secure, scalable architecture while laying the foundation for AI-assisted, behavior-aware trading.

Features:

• Real-Time Breakout Scanner: Streams a live Top-20 momentum board every second using Socket.IO and leader-elected worker services.
• Broker Account Synchronization: Integrates SnapTrade and Webull to synchronize live positions, balances, and trade history.
• Subscription & Billing Management: Automates subscription lifecycle, payments, and secure Stripe webhook processing.
• Calm Score & Behavioral Analytics: Combines biometric signals and emotional tagging to measure trading psychology and performance.
• Admin Console & Audit Logging: Provides operational dashboards, user management, and request-level audit tracking.

Aviation organizations are required by ICAO and FAA standards to operate a formal Safety Management System (SMS), yet these processes are often handled through paper forms, spreadsheets, and disconnected tools — making it hard to report hazards quickly, track corrective actions to closure, and demonstrate compliance. smartData built AerospaceSMS, a cloud-based, multi-tenant SaaS platform that digitizes the complete SMS for aviation organizations. Structured around the four ICAO SMS pillars, it brings hazard and incident reporting, risk assessment, root cause analysis, corrective-action tracking, internal audits, training, and safety promotion into one centralized system, with a dedicated super-admin console for platform and client administration. The result is a unified, standards-aligned platform that lets organizations report hazards quickly, track actions to closure, and maintain audit-ready compliance evidence.

Features:

• Hazard & Incident Reporting: Capture, assign, and track hazards and incidents through a centralized reporting workflow.
• Risk Management & Root Cause Analysis: Perform structured risk assessments using configurable risk matrices and root cause analysis.
• Corrective Action Tracking: Assign owners, set deadlines, and monitor corrective actions through to closure.
• Audits & Safety Assurance: Conduct internal audits, monitor safety performance, and maintain compliance records.
• Training & Safety Promotion: Manage employee training, certifications, competencies, and safety communications.

Patients seeking on-demand IV therapy services often experience delays in treatment approval, limited communication visibility, and fragmented coordination between providers, nurses, and support teams. The client required enhancements to streamline patient intake, automate operational workflows, and improve real-time communication across all stakeholders.

smartData enhanced the existing Day & Night IV platform by optimizing patient, nurse, NP/PA, medical director, admin, staff, and customer support portals with automated notifications, improved treatment workflows, secure role-based access, and upgraded UX for scheduling, approvals, payments, and inventory management. The solution introduces structured medical history reuse, guest checkout options, support-led booking, multi-patient booking links, nurse assignment tracking, GFE/provider review, digital consent forms, and clinical documentation workflows.

As a result, the platform improves operational efficiency, reduces response times, enhances patient engagement through proactive communication, and establishes a scalable foundation for secure multi-role care coordination, audit visibility, and operational reporting.

Features:

• Automated Patient Notifications : Real-time SMS updates for treatment review, approval, nurse dispatch, reminders, and status tracking.
• Enhanced Patient & Nurse Portals : ASAP scheduling window, manual nurse ETA entry, guest checkout, and multi-patient treatment purchasing.
• Smart Case Workflow Management : Automated escalation, acceptance validation, and timed alerts for nurses and NP/PA reviews.
• AI Call & Dispatch Assistant : AI agent for treatment booking, intake filtering, payment link generation, and intelligent nurse assignment.
• Operational & Inventory Optimization : Streamlined medication inventory management, appointment tracking, and improved tipping/payment UX.
   

Business Objective :- A single digital platform for pharmaceutical supply chain to manage audits of suppliers, contract manufacturers, testing laboratories, service providers, and internal facilities. This helps ensure that all partners involved in the pharmaceutical supply chain meet FDA and GMP quality standards.

Pain Point was before the platform, audit activities were managed through spreadsheets, emails, and disconnected records, making it difficult to track audit schedules, findings, CAPA actions, and compliance documentation.

smartData developed Pharma TPR, a centralized web-based solution that streamlines the complete audit lifecycle. The platform supports supplier onboarding, audit planning, findings management, CAPA tracking, document management, and regulatory reporting, while providing secure role-based access for administrators, auditors, and suppliers.

By digitizing and centralizing audit management, the solution improves visibility into supplier and facility compliance, reduces manual effort, accelerates audit execution, and helps pharmaceutical organizations maintain continuous FDA/GMP inspection readiness.

Features:

• Audit Management: Schedule, assign, and monitor supplier audits through configurable workflows.
• Enable Supplier for: Secure workspace for document sharing, evidence submission, and audit collaboration.
• Audit Execution & Findings: Capture observations, record findings, and maintain end-to-end audit traceability.
• Regulatory Documentation for FDA Inspection readiness : Generate FDA-compliant forms and maintain complete compliance records.
• CAPA Management: Track corrective and preventive actions from initiation through verification and closure.

Client handled a high volume of freight inquiries through multiple email inboxes, resulting in manual processing delays, inconsistent responses, and missed business opportunities. smartData developed Auto-Pilot, an AI-powered inquiry management platform that automatically captures inbound emails, classifies them into Type A (formal quotations) and Type D (rate requests), extracts key logistics information, and generates professional responses with minimal human intervention. Built using Python/Django, React, PostgreSQL, Gemini AI, and GCP, the platform provides centralized inquiry tracking, automated follow-ups, role-based approvals, and real-time visibility across the entire inquiry lifecycle, enabling faster decision-making and improved operational efficiency.

Features:

• AI Inquiry Classification : Automatically reads and classifies unstructured inbound emails into Type A or Type D using Gemini-based NLP
• Automated Quotation Generation : Generates formal quotations with lane rates, validity, and T&Cs for Type A inquiries and sends via email automatically
• One-Click Rate Reply (Type D) : Drafts concise rate reply emails for simple inquiries with auto-approve or one-click send for pre-cleared clients
• Centralized Inquiry Dashboard : Role-based operational console tracking all inquiries with real-time status, approver actions, and follow-up reminders
• Follow-Up Automation & Closure : Sends scheduled follow-ups via email and auto-updates inquiry status through Won / Lost / No Response states
   

Healthcare organizations often struggle with fragmented systems, inefficient appointment management, and limited real-time collaboration between patients and providers. These challenges lead to delays in care delivery, administrative overhead, and reduced patient satisfaction.

VitroMD is a comprehensive telehealth platform designed to unify virtual consultations, appointment scheduling, digital patient intake, clinical documentation, and secure data management within a single ecosystem. By enabling seamless communication, intelligent workflows, and integrated healthcare services, the platform improves accessibility, streamlines operations, and delivers a more efficient and engaging care experience for both patients and healthcare providers.

Features:

• Secure video consultations with integrated chat and file sharing.
• AI-powered symptom checker with provider recommendations.
• Dynamic SOAP notes generation and e-prescription support.
• Specialty-based digital intake forms and clinical records management.
• Virtual waiting room with automated real-time notifications.

We designed and implemented a middleware platform that standardizes communication between multiple Electronic Health Record (EHR) systems and a healthcare payment platform. By abstracting vendor-specific logic into a unified integration layer, the solution provides a single point of connectivity for diverse EHR systems. This architecture simplifies integrations, improves maintainability, enhances scalability, and enables faster onboarding of new healthcare providers while ensuring reliable payment processing and standardized data exchange.

Features:

• Unified Integration Layer: Standardizes multiple EHR systems through a single API.
• FHIR-Based Data Exchange: Enables secure and standardized healthcare data transfer.
• Real-Time Payment Synchronization: Retrieves balances and updates payments within seconds.
• Caching & Performance Optimization: Minimizes dependency on live EHR calls to improve response times.
• Retry & Audit Mechanism: Maintains data consistency through retries, validation, and comprehensive logging.

The client had developed a functional React-based EMR system for internal use but lacked the backend infrastructure, security, and scalability required for production-grade clinical operations. We transformed the application into a HIPAA-compliant, multi-tenant SaaS platform by implementing a secure backend architecture, role-based access control, and tenant-level data isolation. The enhanced solution supports patient management, treatment planning, billing workflows, laboratory integrations, and e-prescription capabilities, providing a secure and scalable foundation for modern healthcare delivery.

Features:

• Real-Time Dashboard: Displays appointments, telehealth sessions, patient intake status, and revenue insights.
• AI-Guided Clinical Intake: Streamlines patient intake with intelligent assistance.
• Patient Chart: Provides centralized access to patient medical records and history.
• HIPAA-Compliant Telehealth: Supports secure virtual consultations with integrated billing.
• Billing & Revenue Cycle Management: Simplifies billing operations and financial workflows.

The client required a scalable digital platform to streamline functional medicine workflows, where providers previously spent significant time manually analyzing complex lab reports alongside patient symptoms and medical history. We developed an AI-assisted telehealth platform that unifies patient intake, lab report uploads, biomarker analysis, and provider-reviewed care plans within a single ecosystem. The solution leverages AI for intelligent data extraction, pattern recognition, and biomarker correlation while ensuring healthcare providers retain full control over clinical decision-making. Additionally, the platform offers teleconsultation capabilities, subscription-based care programs, automated follow-ups, and wearable device integration, enabling personalized and continuous patient care while improving operational efficiency.

Features:

• AI Biomarker Analysis: Extracts, normalizes, and correlates laboratory data to identify meaningful health patterns.
• Smart Care Plan Generation: Generates AI-assisted personalized care plans for provider review and approval.
• Telehealth Integration: Supports secure virtual consultations, patient communication, and follow-up sessions.
• Device Integration: Synchronizes wearable and health device data for continuous monitoring and insights.
• Subscription-Based Care Journey: Enables recurring care programs, automated follow-ups, and long-term patient engagement.

The client required a HIPAA-compliant diagnostic test platform to digitize how PFT reports are uploaded, interpreted, reviewed, signed, and archived. The goal was to reduce manual PDF handling, improve physician review efficiency, and maintain secure clinical workflow traceability.

smartData proposed an AI-powered web platform using OCR and medical LLMs to extract report data, generate diagnostic interpretations, route reports to physicians, support review/editing, and enable secure e-signature-based final report generation.

Phase 2 extended the platform with patient-centric file management, multiple report association, individual AI interpretation mapping, consolidated master report generation, physician sign-off workflows, and centralized archival.

Features:

• AI-Based Diagnostic Interpretation : Uses OCR and medical LLMs to process uploaded PFT reports and generate structured clinical interpretations
• Physician Review & E-Signature : Enables physicians to review, edit, approve, and securely sign diagnostic reports within the platform
• Clinician Report Upload & Tracking : Allows testing clinicians to upload PDFs, assign physicians, monitor report status, and download signed reports
• Patient-Centric Multi-Report Management : Links multiple diagnostic reports under one patient file with individual AI mapping and consolidated report handling
• HIPAA Audit & Compliance Controls : Maintains secure access, encrypted data handling, audit logs, traceability, and role-based workflow governance

PALZAAR required a B2B procurement intelligence platform to help buyers and vendors overcome fragmented purchasing data, manual SKU comparisons, limited supplier visibility, and missed sourcing opportunities.
smartData proposed a buyer-vendor collaboration platform that connects procurement data, normalizes purchase history, enables catalog search, compares historical purchases with vendor products, and provides analytics-driven sourcing insights.
Phase 2 extends the platform with AI-powered product substitution, universal product ingestion, canonical product mapping, discontinued SKU routing, confidence-based matching, and inventory-aware recommendations.
The solution creates a scalable procurement decision intelligence platform that helps organizations optimize sourcing, reduce manual effort, identify better-value alternatives, and improve buyer-vendor collaboration.

Features:

• Buyer Data Connection & Purchase Analytics : Connects Amazon Business/API or CSV data to normalize purchase history, spend, units, categories, and supplier trends
• Unified Catalog Search & Product Comparison: Allows buyers to search vendor catalogs and compare historical purchases with available vendor products side by side
• AI Product Matching & Recommendations: Suggests better-value, substitute, or equivalent products using demand signals, pricing, margin potential, and match confidence
• Vendor Dashboard & Opportunity Insights : Gives vendors visibility into buyer demand, sales trends, inventory gaps, competitive opportunities, and product positioning
• Substitution & Discontinued SKU Intelligence : Detects unavailable or discontinued SKUs and routes buyers to active, in-stock alternatives using confidence-based matching

EXHILR required a connected wearable ecosystem that could transform LED shoes from a fashion product into an interactive digital experience. The goal was to enable users to personalize shoe lighting, sync LED effects with music, locate friends during festivals, and purchase products through an integrated e-commerce platform.
smartData proposed a mobile app, SDK, Shopify-powered e-commerce website, and backend admin panel to support BLE-based shoe control, GPS-enabled social tracking, OTA firmware updates, diagnostics, order management, delivery tracking, and product administration.
The solution creates a scalable IoT and FashionTech platform combining wearable hardware, mobile engagement, social connectivity, and direct-to-consumer commerce, helping EXHILR deliver a differentiated lifestyle product for entertainment, events, and experiential retail markets.

Features:

• BLE LED Shoe Control : Mobile-based control for LED modes, brightness, colors, presets, and left/right shoe synchronization
• Music Sync & Custom Lighting Effects : Real-time LED effects synchronized with music, movement, and user-defined lighting patterns
• GPS-Based Festival Friend Tracking : Location sharing, friend trails, proximity alerts, and event group visibility for crowded venues
• SDK & OTA Device Management : Secure BLE SDK for diagnostics, firmware updates, battery status, device health, and configuration control
• Shopify E-commerce & Admin Operations: Product catalog, checkout, order tracking, delivery API integration, inventory, analytics, and firmware/content management

Organizations often struggle to predict campaign effectiveness before allocating significant marketing budgets, resulting in inefficient spending, weak audience targeting, and delayed optimization cycles. smartData developed a scalable AI-powered SaaS platform that transforms fragmented customer and campaign data into actionable simulation-driven marketing intelligence while ensuring governance and GDPR-conscious data handling.

The modular decision intelligence platform enables secure customer data ingestion, AI-driven persona clustering, scenario-based campaign simulations, KPI forecasting, and performance evaluation through a cloud-ready multi-tenant architecture.

The solution empowers marketing and business teams to make data-driven campaign decisions before execution, reduce wasted ad spend, improve targeting precision, strengthen governance visibility, and continuously optimize campaign performance through predictive and iterative learning workflows.

Features:

• Data Input and Validation : Secure ingestion of customer and marketing data through files and APIs with cleansing, normalization, validation, and pseudonymization workflows
• Persona Building Engine : AI/ML-driven persona generation using behavioral, transactional, and campaign-related customer signals
• Simulation Engine : Scenario-based KPI forecasting and campaign simulations using personas, budgets, channels, and contextual variables
• Evaluation & Learning : Predicted vs actual performance comparison, KPI drift analysis, and iterative optimization workflows
• Reporting and Governance : Dashboards, exports, audit trails, RBAC, and governance-focused operational visibility