Tani Wellness launched as a gamified React Native + MERN wellness app (Mind, Body, Soul challenges, journaling, subscriptions), but had no personalized onboarding, no viral acquisition loop, and virtually zero organic discovery ,  the website had no structured data or SEO content, and both app store listings were unoptimized.

smartData's Phase 3.0 built a multi-step onboarding questionnaire, a deep-linked referral system with automated reward tracking, a revisitable in-app guidebook, and real-time notification modals for quest and social milestones  then paired it with a 90-day technical SEO, ASO and authority-building roadmap across Website, Android and iOS to turn Tani into a self-sustaining organic growth engine.
 

Features

• Personalized Onboarding Questionnaire: multi-step goal, habit & energy profiling with progress tracking and skip logic
• Referral Onboarding & Rewards: deep-linked invite flow with automated Blue Droplet reward tracking
• Interactive Guidebook & Walkthrough: revisitable onboarding guides inside the Profile screen
• Real-Time In-App Notifications: contextual modals for Quest Completed, Friend Requests & Level-Ups
• Multi-Platform Organic Growth Engine: technical SEO, full ASO overhaul and authority-building across Web, iOS & Android
•  

Technical Challenges

• Tracking referral attribution end-to-end — deep link → install → signup → reward — across iOS and Android without duplicate or fraudulent reward claims. : Built server-side referral code generation and attribution tied to defined business rules, validating install-to-signup linkage before allocating Blue Droplet rewards.