The client, a high-volume enterprise seller managing over 120K SKUs, struggled to maintain competitive pricing across marketplaces like GSA Advantage due to manual and inconsistent processes.

smartData developed an automated Competitive Pricing Intelligence and Price-to-Beat platform that continuously discovers, validates, and compares pricing data from Amazon and verified U.S. vendors. The system applies rule-based matching, filters unreliable sellers, calculates landed costs, and identifies optimal competitive pricing.

Built with a scalable architecture, the platform integrates seamlessly with ERP (Business Central) using automated CSV exports and S3/SFTP delivery. It enables real-time pricing visibility, reduces manual effort, and ensures compliance with marketplace requirements.

The solution empowers the client to make faster pricing decisions, improve accuracy, and maintain a strong competitive position in a high-volume marketplace.

Features

• Automated Price Discovery: Real-time pricing aggregation from Amazon and verified vendors
• Vendor Validation Engine: Filters compliant and trusted U.S.-based sellers
• Price-to-Beat Optimization: Identifies top competitive pricing options
• ERP Integration: Seamless export to Business Central via CSV, S3, and SFTP
• Scalable Processing Engine: Supports 120K–1M SKUs using distributed architecture

Technical Challenges

• Scaling price discovery for 120K–1M SKUs : Solution -> Implemented distributed processing using Celery and Redis with parallel execution
• Handling anti-bot restrictions and unreliable scraping : Solution -> Used Bright Data managed APIs for stable and compliant data extraction
• Ensuring accurate product matching without AI : Solution -> Built strict rule-based validation using normalized identifiers and verification logic