MyDNA MS-Dynamics CRM
This case study outlines how smartData designed and delivered a scalable CRM and reporting solution for a leading Australian-American genomics company. The client provides DNA-based health, wellness, and pharmacogenomic insights through accredited labs across Melbourne and Houston. With a global footprint spanning North America, Europe, and Asia, they required a centralized system to streamline patient engagement, lab workflows, genetic reporting, and accreditation compliance.
