The Challenge
After launch the app had a working gamified experience but a generic signup with no personalisation, and no structured way to turn engaged users into referrers — growth was entirely paid or word of mouth. The website had no structured data and failing performance scores, and both store listings were unoptimised.
Onboarding identical for every new user.
Engaged users with no way to invite.
No structured data and failing web vitals.
Titles, descriptions and screenshots left as defaults.
Approach & Solution
smartData built a multi-step onboarding questionnaire profiling goals, habits and energy with progress tracking and skip logic, so the experience adapts from first launch. A deep-linked referral flow with automated reward tracking turns existing users into an acquisition channel across three native share channels.
A revisitable in-app guidebook sits in the profile screen so features can be relearned rather than missed once, and real-time notification modals mark quest completions, friend requests and level-ups. Alongside the product work, a ninety-day technical SEO and store optimisation roadmap covers all three platforms.
Key Features
Goals and habits captured before first use.
Invites tracked through to reward automatically.
Features relearnable from the profile screen.
Listings rebuilt for three target markets.
Product Showcase
Final Outcome
New users arrive into an experience shaped by what they said they wanted, existing users have a tracked route to invite others, and the organic channels that were producing nothing now have structure behind them.
