In the mid of the Coronavirus pandemic, Google launched its second core update of 2020. Now when the rollout is complete. It’s time to look at the effects of the update and check if your website is ready to win or lose the core update test. If you still not ready then be prepare for it for getting a good ranking in SERPs.
The first question which needs to answer is what exactly Google Core Algorithm Update is?
According to Google’s official blog:
“Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as “core updates.” They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers.
Google always focus on providing a better user experience. It constantly making changes to its algorithm and this core algorithm definitely going to impact many industries. EAT (Expertise, Authority & Trust) refers to the quality standards for the websites and is still the main factor. Post updates Google seems like corrected the EAT factor. Earlier E-A-T optimized websites appear to be the big winner. Smaller websites due to low authority and despites of good content were not visible in SERPs. Health and Finance websites seem to get affected by this core update. A Core Update is an update to the primary building blocks of a search engine.
How Google described the core update?
“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.
This time Google focused on quality counts than authority. Many well-known websites’ ranking dipped after the core update. So Google is assessing relevance and quality at the site-level. To survive the Core updates, you have to understand the intent of user search queries. Google is more concerned about better intent understanding. So the critical component to keep in mind is to provide the best fulfillment of the intent of Google’s users.
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