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Demand Generation & Digital Marketing Executive

Designation: Sr. Associate L2
Number of vacancies: 2
Location: Mohali
Job Experience: 4 - 5 Years

We are looking for a proactive and performance-driven Demand Generation & Digital Marketing Executive to generate qualified leads and increase brand visibility through digital marketing initiatives.

Key Responsibilities

  • Plan, execute, and optimize digital marketing campaigns focused on lead generation and pipeline growth.
  • Manage LinkedIn, Google Ads, email marketing, and other digital channels; support Meta campaign optimization.
  • Support inbound enquiry creation through LinkedIn outreach, ZoomInfo-assisted prospecting, email campaigns, webinars, and other channels.
  • Work with content and design teams on landing pages, emailers, brochures, blogs, and social creatives.
  • Track and report campaign performance using Google Analytics, Google Search Console, LinkedIn Analytics, and other tools.
  • Manage marketing automation and email nurturing; support ABM initiatives.
  • Collaborate with delivery, sales, and leadership to position smartData offerings across healthcare, SaaS, AI, cloud, and priority domains.
  • Monitor industry trends and competitors; prepare monthly reports on campaign performance, leads, website traffic, ROI, and recommendations.

Required Skills

  • Minimum 3 years of experience in Digital Marketing, Demand Generation, Growth Marketing, or Performance Marketing.
  • Hands-on experience with Google Ads, LinkedIn campaigns, email marketing, and Meta campaign optimization.
  • Experience in lead generation using LinkedIn, ZoomInfo, email marketing, webinars, and online campaigns.
  • Experience with HubSpot, Zoho CRM, Salesforce, Mailchimp, or similar CRM/marketing automation platforms.
  • Knowledge of lead nurturing, email automation, customer journey mapping, landing page optimization, A/B testing, and campaign analysis.
  • Strong understanding of B2B marketing for IT services, software development, SaaS, AI, or technology companies.
  • Excellent written and verbal communication skills with the ability to manage multiple campaigns and a strong understanding of inbound/outbound demand generation and analytics.