Meet with team smartData

Calendar April 17 - 21, 2023
location Chicago, IL

What is a DX platform?

A DX platform is driven by the API first approach behaving as an integrated set of technologies and providing multiple sets of digital touchpoints for a broader range of users. Digital Experience platform provides a complete suite of solutions by collaborating and aggregating all helpful features based on an individual’s (or group of individuals’) preferences through multichannel support. It uses AI & analytics for data insights (understanding and improving the experience) for business-level management while interacting with third-party tools.

It includes all customer-facing digital touchpoints — web, mobile, customer portals, kiosks, chatbots , voice assistants, social, etc. It combines marketing, sales, IT, business development, and product management. Changing “Content as a Service” to “Experience as a Service” i.e. omnichannel content delivery and content personalization.

Components that make up a DX Ecosystem

  • E-commerce engine
  • Digital asset management (DAM) platform
  • Translation and localization software
  • Customer relationship management (CRM) software
  • Marketing automation tools
  • Social media platforms and tools (e.g. Sprinklr, Buffer, Hootsuite)
  • Analytics (e.g. Google Analytics)
  • Data management platforms
  • Video management solutions

Importance of DX platform

Suited for all industries retail, insurance, travel, hospitality, entertainment and more DX platforms help manage the complex sales cycle or transactional processes in B2B and B2C businesses. Is data the key? Yes while selecting a DXP strategy the most important step is to narrow down to the business operations or brand priorities that need transformation. At smarData we begin by understanding the core business aspects that form the foundation of the overall system and require transformation. Then developing a solution where individuals have access to personalized information based on their roles. The last and most important step is unifying all touchpoints and providing analytics on data.

Results on analysis of our portfolio highlighted the inclination towards digital experience platforms of projects in various industries. Be it healthcare or real estate or e-commerce, the shift towards specialized and personalized learning and results has increased.

In such projects, our focus has been on capabilities and delivering omnichannel experiences. A recent and relevant solution is an integrated POS and marketing system developed for car wash owners. The system started with a POS and web system, and with time scaled to include mobile apps, controller application, kiosks, and integration with 30+ hardware devices to deliver a complete experience to the customers. In another application for healthcare, time monitoring and activity monitoring is being performed on both medical professional and patient side to improve the overall efficiency of the system, analyzing data from different sources using AI/ML tools and techniques.

Dx Platform in a nutshell is a set of software technologies involved at each step of SDLC from creation to delivery and optimization. Helping companies fight competition and deliver rich digital anytime anywhere experience to customers.

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Recent Portfolio Projects

Mobitz Heart and Rhythm

Application is intended to import and review the electrocardiogram of the subscriber captured by apple smartwatch. The ECG in turn is presented to the provider who in turn analyzes the recording and creates an action plan which in turn is communicated via the platform to the designated staffs.Application is intended to import and review the electrocardiogram of the subscriber captured [...]

Mobitz Heart and Rhythm

Pharmacy Medication Therapy Management

The main objective of the project is to develop a web-based Medication Therapy Management System that will give clinical chemists a platform to better manage patient medication. By lowering prescription errors, minimizing negative drug responses, and boosting medication adherence, it aids in improving patient outcomes. We anticipate greater medication cost savings and medical resource cost savings (e.g., fewer emergency department [...]

Pharmacy Medication Therapy Management

Audit Management System

A cloud based application developed for an organization who provides auditing services to various industries. It manages the complete workflow of audit, starting from creating the comprehensive and customized audit task list based on the industry, collecting and validating evidences shared by the client, and provide certificates.

Audit Management System

AI CV based Movement Tracking application

A platform that will assist individuals in screening and tracking musculoskeletal injuries, poor movement patterns, and identifies areas that could become an issue, as well as have the ability to use personalized exercise programs to improve movement and strength. The platform will help children, athletes, and patients in preliminary analyses based on qualitative and quantitative assessment tests, simple movement-based tests, strength [...]

AI CV based Movement Tracking application

EKG monitoring App

Remote monitoring application help in the diagnosis and treatment of heart rhythm disorders (arrhythmias). With the use of an Apple watch, we are importing and reviewing the electrocardiogram of the subscriber. The ECG in turn is presented to the provider who in turn analyzes the recording and creates an action plan which in turn is communicated via the platform to the designated [...]

EKG monitoring App

Queue Management Telehealth App

The application provides patients with two major benefits - secure sharing of health information with doctors and booking appointments to skip waiting rooms and limit follow up visits. Users/patients can access their family's healthcare information and keep track of immunization records, prescription history, directives, and insurance information. Patients can forward insurance and healthcare information to their doctors before they arrive [...]

Queue Management Telehealth App
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